Assign 13: Mass vs Niche Audiences

(complete as a blog post or online presentation) (date as Jan 11 on blog)

Copy and complete the following statements below:

A mass audience is…….

A niche audience is……

Most horror films are niche audiences because……..

Give examples of different 3 subgenres of horror and identify their niche audiences and explain why they have those types of audiences…..



this presentation is useful to read!

i.e. 
Subgenre: ACTION HORROR
Film examples: Resident Evil, Blade, From Duck till Dawn

Age: 15-25  (young people like the thrill (esp in their teenage years and 20's) and won't be put off violence/horror)

Gender: Male  (again, thrill seekers and entertained by the action and violence - more associated with masculinity)

Class: Working Class (C1, C2, D, E) (thrills at a cheap price, fast and instant form of entertainment) 

Groups: Either first date (comfort or film can create conversations to have together) or group of 'the lads' (find similar interests and can relate to/identify with themes or characters in the film)

Demographics and social class

Understanding social class is not easy, it's best to classify as 

A

B

C1

C2

D

E

Demographics are factual aspects of a target audience....

Pyschographics are looking at personality, morals, values and interests among the audience ......you can divide them up such as....

improving blogs (from last year)

As blog feedback from twbsmediaconnell

blog checklist until assign 12

Examiner reports for G321 (coursework)

Please have a read through some of the examiner reports for tips:  (only g322)

june 2015
june 2014
june 2013
Jan 2013

Assign 12: What is a target audience

DUE FRIDAY
Create using the presentation program 'slides': http://slides.com/

Include the following in the presentation:
a) Definition of target audience
b) Definition of secondary audience
c) Explain demographics
d) Explain psychographics
e) Screen shot from pearl & dean (of any horror film) http://business.pearlanddean.com/audience_profile
f) Screen shot from yougov profiler (of any horror film) https://yougov.co.uk/profileslite#/
g) Explain the target audience (including demographics and psychographics) for 1 horror film each (each person do a different horror film - prob best to research the subgenres you're most likely to do for c/w)

Assign 11: Narrowing down ideas

DUE FRIDAY
Share your (assign 10) planning work with your group. (your 3 mindmaps)

Narrow it down to 3-4 of your best ideas as a group.  Post as a blog post with the following info:

IDEA 1
Horror Subgenre:
Type (linear/non linear/symbolic):
We got inspired by the following TV shows/films (explain what was inspirational):
Genre/Subgenre conventions we will apply:
Narrative enigmas:
What happens in 2 minutes (in about 10 clear bullet points)

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IDEA 2

Horror Subgenre:
Type (linear/non linear/symbolic):
We got inspired by the following TV shows/films (explain what was inspirational):
Genre/Subgenre conventions we will apply:
Narrative enigmas:
What happens in 2 minutes (in about 10 clear bullet points)

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IDEA 3
Horror Subgenre:
Type (linear/non linear/symbolic):
We got inspired by the following TV shows/films (explain what was inspirational):
Genre/Subgenre conventions we will apply:
Narrative enigmas:
What happens in 2 minutes (in about 10 clear bullet points)

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